Adult Coloring Books Capitalize on Play Trends
Johanna Basford's chart-topping coloring books and an Increasing number of products and services support research on play
Take one look at the current bestseller list on Amazon and you’ll notice not one but two adult coloring books. It’s part of a growing trend where more adults are seeking opportunities for play, largely due to the increased recognition of the health benefits it offers.
Scottish illustrator Johanna Basford is currently topping the charts with her books Secret Garden and Enchanted Forest. Basford’s books have been successful in part because they draw upon fond childhood memories. As she tells NPR: