Adult Coloring Books Capitalize on Play Trends

Adult Coloring Books Capitalize on Play Trends

Johanna Basford's chart-topping coloring books and an Increasing number of products and services support research on play

Kiran Umapathy
  • 21 april 2015

Take one look at the current bestseller list on Amazon and you’ll notice not one but two adult coloring books. It’s part of a growing trend where more adults are seeking opportunities for play, largely due to the increased recognition of the health benefits it offers.

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