Marvel's upcoming blockbuster features ant-sized superhero and its marketing is taking advantage with petite billboards that light up at night

Another big comic book movie is set to hit cinemas this summer, this time featuring a very small superhero. The next evolution of the Marvel Cinematic Universe, Ant-Man brings a founding member of The Avengers to the big screen for the first time. Marvel has been taking advantage of the size of its superhero for a well thought-out marketing campaign.

Back in January, the studio released both an ant-sized and human-sized look at the action-packed teaser for Ant-Man. The ant-sized preview featured ten seconds of movie footage too small to make out properly, contained in a tiny box in the middle of the video. This miniature teaser was released a few days before the full version was aired during the premiere of Marvel’s Agent Carter on ABC. You can check it out below:

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