PSFK Watch Week: How even big 'bass player' fingers can successfully navigate a smartwatch screen

From desktop to laptop, to now mobile and wearable, technology screens have shrunk dimensions. Working with only two inches of glass upon nitpicky skin and bone, it’s no longer possible for designers to simply scale visuals to fit a screen. A new visual hierarchy is being developed for wrist-watching—the question is, what will it prioritize?

In preparation for the April 24 release of the Apple Watch, PSFK presents Watch Week, a weeklong focus on watch technology and design. In this series, we speak to different creatives (from typographers to product designers) about their strategies, challenges and opportunities when designing for smartwatches.

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