Welcome to PSFK Watch Week, a series exploring how digital creatives are adapting to the smartwatch and designing for the wrist
The Apple Watch went on pre-order this past Friday, and Apple Stores have opened their jewelry cases for fitting appointments and public ogling. The dawn of a new consumer era is upon us—though smartwatches have been around since before Pebble’s 2011 debut, Apple’s April 24 release is expected to christen the age of large-scale smartwatch adaptation.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results