Merchants are building loyalty platforms to dynamically engage mobile shoppers and provide interesting incentives for repeat business

If you’ve ever been through a checkout line, then chances are you’ve been asked to sign up for a store’s rewards program. If you have enough time and patience to get through the forms, you’ll be handed a plastic card that may never see the light of day again. And if it does, the likelihood that you’ll ever receive any tangible benefits of membership is slim. Not exactly the formula for building a lifelong consumer/brand relationship.

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