In Brief

Merchants are building loyalty platforms to dynamically engage mobile shoppers and provide interesting incentives for repeat business

If you’ve ever been through a checkout line, then chances are you’ve been asked to sign up for a store’s rewards program. If you have enough time and patience to get through the forms, you’ll be handed a plastic card that may never see the light of day again. And if it does, the likelihood that you’ll ever receive any tangible benefits of membership is slim. Not exactly the formula for building a lifelong consumer/brand relationship.

The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our SlideShare page.

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