Wearable camera from Whiskas Australia snaps cat POV pics in effort to better understand these elusive beasts

Whiskas Australia has developed a device that enables cats to take and post their own photos to Instagram, with the aim of providing a social media outlet for kitties to help us better understand their behavior (if ever).

The Whiskas Catstacam is part of a campaign created by Clemenger BBDO Sydney designed to help cat owners get closer to their pets.

The small camera, which weighs 44g, is worn around the cat’s neck and motion-detector technology is used to capture moments from the animal’s point of view. A photo is taken every 20 seconds and posted to the cat’s own Instagram account, where owners and cat lovers can watch what they are getting up to.

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