What if your cereal bar were also a ticket to an overseas holiday (thanks to Transavia France)?

With the falling prices of airline tickets, buying a flight seat is starting to feel as commonplace as buying a bus ticket. With Transavia France, it’s literally just like buying a snack. The airline’s latest social campaign #SnackHolidays sells affordable tickets to popular getaway destinations in the form of popular snack items.

The tickets come in three variants: gummy sweets, a cereal bar and potato chips. The gummy sweets will take you to Lisbon, potato chips to Barcelona and the cereal bar to Dublin. Although it looks just like an advertising gimmick, the snack-able tickets are actually available for purchase in vending machines, bookstores and supermarkets in Paris.

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