Gummy Bears Double as Ticket to Lisbon

Gummy Bears Double as Ticket to Lisbon
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What if your cereal bar were also a ticket to an overseas holiday (thanks to Transavia France)?

Leo Lutero
  • 29 april 2015

With the falling prices of airline tickets, buying a flight seat is starting to feel as commonplace as buying a bus ticket. With Transavia France, it’s literally just like buying a snack. The airline’s latest social campaign #SnackHolidays sells affordable tickets to popular getaway destinations in the form of popular snack items.

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