Chevrolet Uses Oculus Rift for Off-Terrain Showroom Experience

Chevrolet Uses Oculus Rift for Off-Terrain Showroom Experience
Advertising

If Chevy can't bring you to the mountains, its CoDriver program will bring the mountains to you

Jason Brick
  • 6 april 2015

Chevrolet has teamed up with digital marketing agency Isobar to create a virtual reality sales experience they call CoDriver.

CoDriver is designed to give viewers a chance to experience a vehicle’s driving capacity without leaving the showroom. By using the Oculus Rift DK2, CoDriver allows a prospective customer to view 360 degrees of 12k resolution video footage as if driving the car through New Zealand mountains.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.