Chevrolet Uses Oculus Rift for Off-Terrain Showroom Experience
If Chevy can't bring you to the mountains, its CoDriver program will bring the mountains to you
Chevrolet has teamed up with digital marketing agency Isobar to create a virtual reality sales experience they call CoDriver.
CoDriver is designed to give viewers a chance to experience a vehicle’s driving capacity without leaving the showroom. By using the Oculus Rift DK2, CoDriver allows a prospective customer to view 360 degrees of 12k resolution video footage as if driving the car through New Zealand mountains.
As of April, this promotion is paired only with a Chevrolet Colorado specifically retrofitted for the task. A driver will sit in the passenger seat and experience the CoDriver program while hearing a 3D positional sound recording and the car vibrates as if moving and turning to match the New Zealand off-road adventure on the VR headset.