Chevrolet Uses Oculus Rift for Off-Terrain Showroom Experience

Chevrolet Uses Oculus Rift for Off-Terrain Showroom Experience

If Chevy can't bring you to the mountains, its CoDriver program will bring the mountains to you

Jason Brick
  • 6 april 2015

Chevrolet has teamed up with digital marketing agency Isobar to create a virtual reality sales experience they call CoDriver.

CoDriver is designed to give viewers a chance to experience a vehicle’s driving capacity without leaving the showroom. By using the Oculus Rift DK2, CoDriver allows a prospective customer to view 360 degrees of 12k resolution video footage as if driving the car through New Zealand mountains.

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