If Chevy can't bring you to the mountains, its CoDriver program will bring the mountains to you

Chevrolet has teamed up with digital marketing agency Isobar to create a virtual reality sales experience they call CoDriver.

CoDriver is designed to give viewers a chance to experience a vehicle’s driving capacity without leaving the showroom. By using the Oculus Rift DK2, CoDriver allows a prospective customer to view 360 degrees of 12k resolution video footage as if driving the car through New Zealand mountains.

As of April, this promotion is paired only with a Chevrolet Colorado specifically retrofitted for the task. A driver will sit in the passenger seat and experience the CoDriver program while hearing a 3D positional sound recording and the car vibrates as if moving and turning to match the New Zealand off-road adventure on the VR headset.

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