Coca-Cola Unifies Its Brands by Having Their Styles Compete

Coca-Cola Unifies Its Brands by Having Their Styles Compete
Advertising

Coca-Cola Spain unveiled a Unified Approach design in effort to offset dropping sales

Olivier Willems
  • 23 april 2015

 

With an approximately 94 percent rate of global brand recognition, working for Coca-Cola’s branding department isn’t about grand gestures and broad changes. Instead, subtlety and nuance are the name of the game, and Coca-Cola Spain just hit it out of the park (or “into the goal,” for our European readers).

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