Coke Zero Pours You a Drink from the TV
'Drinkable advertising' campaign shells out free soda from an on-air commercial, billboard and more
Whenever a commercial comes on TV of a warm pizza or a sweet treat near to dinner time, how quickly does it trigger your desire to order in? Considered one of the great successes of advertising is a brand’s ability to translate broadcast activations into purchases. With marketing moving farther and farther away from the ‘traditional’ in any sense of the word, age-old brands look to new forms of delivery to engage the modern consumer. So, instead of looking at a warm pizza or sweet treat through the screen, what if you could eat it at the cost of . . .nothing?
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