With his April 17 appearance at PSFK 2015 fast approaching, Douglas Rushkoff reminds us that the digital renaissance is a time suck

Douglas Rushkoff introduced the concept of ‘present shock,’ from his book Present Shock: When Everything Happens Now at PSFK CONFERENCE 2013. The concept examines how we are using digital devices to manage our lives, and how something designed to give us more time can, in fact, give us less of it.

Central to this is the dichotomy between Chronos, which is time of the clock, and Kairos, which is timing in a more abstract sense. When these two distinct concepts are confused, and when our busy and digitally connected lives pull us too far out of Kairos and into Chronos, we are left stuck in a state of ‘present shock.’

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