Business Card Reignites Old-Style Matchbook Advertising
Wildfire and Cossette collaborate with a business card that "sparks" conversation
Cossette developed a memorable business card for event management company WildFire. The red letters in the “W” of their name is rough enough to strike a match, standing slightly raised above the sharp, glossy surface of the rest of the card.
WildFire prides themselves on being a company that brings events to life, making them live on for weeks even after the cleanup crew goes home. They combine fresh ideas, streamlined process and big-picture thinking as part of sponsorship strategy and brand activation. As a company that claims to embrace experimental marketing and making brands stand out, they had to have a business card that demands attention.