Australian fashion designer House of Cards reflects on our Internet addiction

Designs and patterns in fashion are often inspired by nature or by past trends, but why not try some that have more contemporary jumping-off points? Independent Australian designer House of Cards recently released a line called In Too Deep that takes as its inspiration both the inner workings and unique communication methods of Internet culture, from hashtags to HTML.

The phrase In Too Deep refers specifically to the way Internet addiction can easily creep up on an unsuspecting user.

Designer Ashiya Omundsen has her own story of when she fell off the slippery slope, which she told to the blog Coolhunting: “Maybe when I got my first iPhone, I’m not in denial.” She then added, “Actually, probably when I first got a Myspace account. I’d been avoiding it but some friends made one for me behind my back and I got suckered into using it.”

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in