Thwart Online Bots With This Mutant Font
Fonte Mutante's rotating graphic variations and daily encryption refreshings keep your text for human eyes only
The Brazilian ad agency AFRICA, recently named Ad Age’s 2014 International Agency of the Year, created its Fonte Mutante (Mutant Font, in English) to keep your information from being preyed upon by trawling online bots. As AFRICA reps explained to PSFK, the team created the font as an innovative campaign to promote Amnesty International’s research in the area of online privacy:
Since [Amnesty International] found out that 80 percent of Brazilian people are against the American government intercepting, storing and analyzing the Internet in Brazil, we’ve decided to create something that would help these people protect their privacy on the Web.