We examine the merchants and brands that are utilizing mobile to provide more personalized and contextual shopping experiences

In today’s market, where so many products and services are mass-produced and take a one-size-fits-all approach, it is refreshing when merchants go out of their way to provide a more personalized shopping experience. As mobile gains popularity as a shopping platform, it becomes especially important for merchants to deliver uniquely tailored mobile experiences that sync with and complement a person’s lifestyle.

The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our SlideShare page.

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