Fruit of the Loom’s Boxer Briefs are So Chic They’re Laminated

Fruit of the Loom’s Boxer Briefs are So Chic They’re Laminated
Advertising

Plastique is an in-depth parody of runway style that fantastically highlights a real product

Olivier Willems
  • 30 april 2015

From fliers and television spots to guerilla and search engine marketing, we humans are exposed to a staggering amount of advertising. It’s safe to say that city-dwellers especially are practically inoculated to most forms of push-marketing. With our conscious numb to these messages, it takes a pretty special campaign to grab our attention, and Fruit of the Loom’s Plastique is nothing if not special (and transparent in its ways).

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