Fruit of the Loom’s Boxer Briefs are So Chic They’re Laminated
Plastique is an in-depth parody of runway style that fantastically highlights a real product
From fliers and television spots to guerilla and search engine marketing, we humans are exposed to a staggering amount of advertising. It’s safe to say that city-dwellers especially are practically inoculated to most forms of push-marketing. With our conscious numb to these messages, it takes a pretty special campaign to grab our attention, and Fruit of the Loom’s Plastique is nothing if not special (and transparent in its ways).
Promoting the company’s latest line of colorful, no ride-up briefs, Plastique is a fictitious fashion brand focused on see-through plastic pants that “incidentally” highlight the briefs. It’s tongue-in-cheek advertising that pokes fun at the occasional bit of highfalutin runway style.