Fruit of the Loom’s Boxer Briefs are So Chic They’re Laminated

Fruit of the Loom’s Boxer Briefs are So Chic They’re Laminated

Plastique is an in-depth parody of runway style that fantastically highlights a real product

Olivier Willems
  • 30 april 2015

From fliers and television spots to guerilla and search engine marketing, we humans are exposed to a staggering amount of advertising. It’s safe to say that city-dwellers especially are practically inoculated to most forms of push-marketing. With our conscious numb to these messages, it takes a pretty special campaign to grab our attention, and Fruit of the Loom’s Plastique is nothing if not special (and transparent in its ways).

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.