Lux brings beautiful sakura trees to the PSFK offices (and beyond)

During the month of April, from Tokyo to cities as far as Istanbul, Vancouver and Washington D.C, people gather outside to enjoy blooming cherry trees, which blanket parks, streets, and public spaces with their soft pink flowers. For those who can’t find such foliage nearby, Japanese cosmetics brand Lux has hacked Google Maps to bring cherry blossoms to any street.

Launched this month to coincide with the annual blooming cycle, Sakura Dream is a web page application that replaces flora in any Google Maps street view with “sakura” (cherry) trees. Users can input their own addresses, or choose to see popular destinations such as Paris, New York and Miami covered in blossoms.

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