Hotel Booking So Easy You Can Do It While in Freefall
Class Travel films a live test while falling from the clouds to document the easy-to-use booking app
Class Travel has a unique hook to differentiate themselves from other hotel booking apps: signup, payment and checkin processes embedded in their product so users can simply walk up and get their keys with no other steps required.
Their problem was that every competing travel app has its own unique hook. They needed an ad presence that got real attention.
To demonstrate how simple their app and process were, they borrowed a page from Red Bull’s orbit dive promotion and demoed it by having their CTO jump out of a plane and complete a booking while in freefall.