The 'Ask Guðmundur' campaign features representatives from different Icelandic regions with expert knowledge to impart

Iceland has launched a new campaign that sees the introduction of the world’s first human search engine. ‘Ask Guðmundur’ is a unique service offering a personal search platform for tourists to find out some of the country’s hidden secrets.

It provides a human alternative to traditional online search engines, with seven Icelanders named Guðmundur (male) or Guðmunda (female) across Iceland volunteering for the chance to offer insider knowledge, advice and local secrets to tourists who want the ultimate Iceland experience.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in