Jeff Fromm: Secrets to Increasing Millennial Engagement
Millenial marketing firm shares a secret: you don’t have to sell wine to be loved by millennials
Several large companies from Google to Facebook have laid the core infrastructure to allow the next round of entrepreneurs access to build innovative and disruptive business models.
In order to be successful, brands must follow along with giants like Facebook and Google and align with four key millennial pillars: Authenticity, Uniqueness, Meaningfulness and Innovation.
Innovation: Some of the best brands have created completely innovative ways of engaging consumers that are separate from the tech space. For example, boxed brands like Birch Box, Try The World and Trunk Club have created a door-to-door retail model that has industry giants rethinking their own brand ecosystem.