Popup Penthouse Experience Incorporates Lincoln Black Label Aesthetic
Rooms were styled to mimic color and material themes from Lincoln Black Label vehicles
Lincoln offered some special guests a chance to stay in a popup residential penthouse during the Tribeca Film Festival in New York City. The Black Label at Home program is a traveling hospitality event which made a two-week stop in NYC following locations in Hollywood Hills and Miami.
The Manhattan penthouse encompassed three floors and a roof deck of a building near Union Square. A living room, kitchen, four bedrooms and three bathrooms were styled to showcase Black Label design themes. The rooms incorporated materials and colors that mimicked those available in Black Label edition vehicles.