Vangardist collaborates with Saatchi and Saatchi to re-spark a public health dialogue about the virus

Vangardist, the progressive men’s magazine based in Vienna, stays true to its forward-thinking artistic vision with its most recent issue that puts stories about HIV directly into the hands of readers. The publication has generated awareness about HIV by printing a special edition where every word and page contains HIV+ blood-infused ink.

The magazine, which publishes in both English and German, has curated 3,000 copies with sensitivity for the topic and safety of the readers. It was the courage of three people living with HIV that helped bring the creative endeavor to life.

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