Will the Future of Fashion Smell Like Belgian Chocolate?

Will the Future of Fashion Smell Like Belgian Chocolate?
technology

BCBGMAXAZRIA and Magnum Ice Cream unveil a chocolate-scented wrap in decadent hybrid of chocolate and couture

Olivier Willems
  • 29 april 2015

At the BCBG flagship we got to try out the latest in scented technology—and it works! BCBGMAXAZRIA, Magnum Ice Cream, Harvard professor and scent inventor David Edwards, and iconic master perfumer Christophe Laudamiel put their heads and noses together to create a fashion wrap with a confectionary twist: it is implanted with tiny oNotes so that it gives off the aroma of Belgian Chocolate.

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