BCBGMAXAZRIA and Magnum Ice Cream unveil a chocolate-scented wrap in decadent hybrid of chocolate and couture

At the BCBG flagship we got to try out the latest in scented technology—and it works! BCBGMAXAZRIA, Magnum Ice Cream, Harvard professor and scent inventor David Edwards, and iconic master perfumer Christophe Laudamiel put their heads and noses together to create a fashion wrap with a confectionary twist: it is implanted with tiny oNotes so that it gives off the aroma of Belgian Chocolate.

If there’s one of the senses the average individual doesn’t appreciate nearly enough, it’s the sense of smell. But, as we’ve written about before, David Edwards, the co-founder of oNotes, is working very hard to change that.

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