The email marketing giant enlisted a brand design firm and a magic company for a primate-themed retooling of an old favorite

Mailchimp has teamed with Theory11 and Fuzzco to create a deck of custom Mailchimp-themed playing cards.

Mailchimp helps small to large businesses organize and maintain email broadcast campaigns, and is noted for having an informal, almost tongue-in-cheek tone to the user experience.

The email marketing giant brought in brand design experts Fuzzco and magic company Theory 11 for the job. Each card in the deck is designed to represent a primate theme, and come in red or black. All profits from the sales go to the non-profit organization Fugees Family.

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