PSFK 2015 Speaker on Emotional Connection that Drives People to Tweet at Sculptures
With his April 17 appearance at PSFK 2015 around the bend, we look back at CEO of Architizer's take on our emotional connections to structures
Last year we had Marc Kushner, Co-Founder and CEO of architectural social network Architizer and a partner at firm HWKN (Hollwich Kushner), open PSFK 2014 by speaking about how great architecture allows people to form an emotional attachment to buildings.
In his PSFK 2014 presentation, Kushner used the heartwarming children’s story Mike Mulligan and his Steam Shovel—about a building that is powered by the steam shovel that built it—to help the audience understand how the thing that makes people love a structure is an emotional connection to it. As such, most architects would kill for people to feel a strong attachment to the places they create.