We examine the merchants and third-party providers that are most effectively using apps to streamline shopping

In today’s market, where every brand or retailer has their own unique app, it can be difficult for consumers to sort through what really adds utility and what just takes up space. Too often, apps will fail to deliver consistent value to the shopping experience, which can adversely impact the way a customer views a business as a whole. Because of this, it is important for merchants to craft a compelling mobile experience that is able to conform to a person’s existing lifestyle and solve a real need.

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