We examine the merchants and third-party providers that are most effectively using apps to streamline shopping
In today’s market, where every brand or retailer has their own unique app, it can be difficult for consumers to sort through what really adds utility and what just takes up space. Too often, apps will fail to deliver consistent value to the shopping experience, which can adversely impact the way a customer views a business as a whole. Because of this, it is important for merchants to craft a compelling mobile experience that is able to conform to a person’s existing lifestyle and solve a real need.
The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our SlideShare page.
As part of our Mobile Commerce Playbook, we looked at the most important trends changing the way we use our mobile devices as a tool for commerce. However, transactions are only one part of the purchase path, and to be successful, merchants must find ways to deliver a differentiated set of services along that entire funnel. Providing a relevant and seamless app experience is key to helping shoppers as they discover, share, and purchase through their mobile devices.
Below, we highlight six of the most compelling examples of how apps are making mobile commerce frictionless.
SnapUp is a useful mobile commerce app that simplifies shopping by allowing users to track, save, and compare purchasable items across platforms, apps, and web browsers. Users take screenshots of products they are interested in and upload them to the app. SnapUp then automatically adds them to a wish list and tracks down and compares where that item can be bought. Shoppers can track metrics such as price point and availability, and find the best deal.
Keep is a mobile app that lets users select merchandise from multiple vendors across the Web, and add it to a single cart to expedite the checkout process. Its main feature is called OneCart, which functions as a universal shopping cart for purchases across all participating vendors and platforms. Keep also securely stores payment information, allowing for one-click payment for all items in the cart.
Google has added a new feature to its Google Wallet app, which incorporates the ability to send money to the Wallet through recurring bank transfers, ensuring that users always have some money in their account. The feature helps people stay on top of their recurring payments, such as bills, rent, or money owed to friends. Users can choose from weekly, bi-weekly, and monthly options, and can cancel the transactions at any time.
Kwoller is a personal shopping assistant that lets users quickly swipe through a series of products, effectively sorting out what they dislike and saving the products they like for later purchase. The app borrows user-interaction aspects from dating app, Tinder, that lets the user swipe right if they like a suggestion and swipe left if they don’t.
Kwoller lets shoppers quickly and intuitively find what they want to buy on their mobile device.
Shift is a credit card-sized device that allows users to pay for services using their traditional bank accounts, loyalty points, and even virtual currencies. The card appears and operates much like a standard debit card, except it’s tied to a Shift account rather than a traditional bank account. Users can load any number of their money sources onto the card—whether it’s their bank account, Bitcoin account, or loyalty membership. The card can be used to pay for groceries with traditional tender in one shop and, moments later, to hand over Bitcoin for a coffee in another.
Reserve is a mobile app that allows diners to quickly secure reservations at nearby restaurants as well as expedite the payment process following a meal. Users can book a table, access restaurant information, read the menu, and even bid on hard-to-get bookings by offering to pay above-market value. Once their meal is complete, the app enables diners to pay for their tab without waiting for the bill or even having credit cards or cash, meaning they can enjoy a night out and leave their wallet at home.
The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that can help merchants take a forward-looking approach to refining their mobile offerings. Be sure to check back often as we continue to examine the future of mobile commerce. You can download the full Mobile Commerce Playbook and check out the report on our SlideShare page. Also don’t forget to head over to Braintree’s site for more great content!