Merchants like Starbucks are building in new one-click efficiencies in order to make buying seamless

No matter where a customer chooses to buy something—in a store, online, or on a mobile device—being able to get them from intent to purchase quickly and easily can be the difference between a completed transaction and an abandoned shopping cart. These considerations become even more important as consumers get accustomed to the speed, convenience, and always-on nature of digital retail.

In response to this, merchants must upgrade their offerings to provide a seamless end-to-end buying experience across all platforms—especially on mobile.

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