Merchants like Starbucks are building in new one-click efficiencies in order to make buying seamless

No matter where a customer chooses to buy something—in a store, online, or on a mobile device—being able to get them from intent to purchase quickly and easily can be the difference between a completed transaction and an abandoned shopping cart. These considerations become even more important as consumers get accustomed to the speed, convenience, and always-on nature of digital retail.

In response to this, merchants must upgrade their offerings to provide a seamless end-to-end buying experience across all platforms—especially on mobile.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in