We examine the merchants and brands that are most effectively integrating mobile into their physical stores
In today’s landscape, where the blur between online and offline is the new normal for consumers, building a successful brick-and-mortar experience requires retailers to rethink how to make digital a core aspect of their physical stores. Mobile is the go-to technology to help bridge that gap. Whether it’s creating an ever-present shopping companion that provides contextual information and in-aisle advice or offering another channel to open up dialogues between shoppers and staff, phones—and, more recently, wearable devices—offer opportunities for stores to experiment and innovate.
Now Track More Ideas
- Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality
- Digitally-Native Interior Design Firm Opens Shop In Nordstrom
- Bedding Subscription Gives Customers New Sheets While Recycling Used Ones
- Interview: Inside Good Housekeeping Institute’s First-Ever Store In The Mall Of America (With A Little Help From Amazon)