We sat down with Mohith Julapalli of SKU IQ to discuss why the distinction between online, mobile, and in-store shopping will eventually fade

Mohith Julapalli is the cofounder of SKU IQ, a software startup designed to help brick-and-mortar retailers deliver an omni-channel experience to their customers. By connecting in-store point-of-sale systems with e-commerce sites, the platform helps merchants seamlessly manage inventory between their online and physical stores. The system also helps power digital storefronts by handling requests such as in-store pickups, same-day delivery, and in-store reservations.

The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our SlideShare page.

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