Cosmetics Company Used Power of 38,000 Tweets to Unveil Collection
NARS Cosmetics engaged its Twitter followers by letting them do the digital unveiling of a new product line
Revealing a new cosmetics collection usually calls for a bit of mystery and theatrics to draw buzz around the product. However, cosmetic company NARS, in an effort with creative agency Guild, took it one step further by letting its fans be a part of the premiere experience, letting fan tweets launch their latest line.
On Wednesday April 15, NARS invited all of their fans on Twitter, located in the U.S. and the U.K., to join in the big reveal of their latest collection with Scottish designer Christopher Kane, called the NARS Christopher Kane Breakthrough.