Cosmetics Company Used Power of 38,000 Tweets to Unveil Collection

Cosmetics Company Used Power of 38,000 Tweets to Unveil Collection
Advertising

NARS Cosmetics engaged its Twitter followers by letting them do the digital unveiling of a new product line

Sara Roncero-Menendez
  • 23 april 2015

Revealing a new cosmetics collection usually calls for a bit of mystery and theatrics to draw buzz around the product. However, cosmetic company NARS, in an effort with creative agency Guild, took it one step further by letting its fans be a part of the premiere experience, letting fan tweets launch their latest line.

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