Global Chief Creative Officer of Saatchi & Saatchi Wellness calls for better wellness tools that will truly impact lives and trigger healthier choices

Over the past few years, countless efforts have been launched to improve our health and wellness through incentives, digital tools and scientific research. As somebody committed to the health and wellness industry, I’m excited by the wearable tech and data tracking being created to tackle our biggest health challenges, from obesity to diabetes. And I’m thrilled with our government’s commitment to researching and tackling issues like obesity.

But a recent study on the effectiveness of our nutritional labels has me wondering if we sometimes overlook the most basic, and cost efficient, design-based solutions in favor of more elaborate, but less effective, ones. Could the biggest impact on the health of consumers come from a simple, design-based approach to communicating information?

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