Dezeen Watch Store goes against the grain with their 'Buy a normal watch' campaign

Fellow luddites, we know the future isn’t all smartwatches and wearable technology. Our wrists are not the new frontier and we only just made the switch from pocket watches in the late 19th century; twelve decades is nothing!

Fortunately, we can find solace in our confirmation bias—we aren’t the only ones who don’t get it. Dezeen Watch Store, a British vendor of not-so-smart timepieces, has heard us grumbling into our coffee mugs and our pint glasses. In anticipation of the imminent Apple Watch release, they unveiled their ‘Buy a normal watch’ campaign.

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