Patagonia’s Pickup Truck Tours Country on Apparel-Mending Mission

Patagonia’s Pickup Truck Tours Country on Apparel-Mending Mission

The Worn Wear Wagon will encourage customers to think about how fashion choices relate to environmental conservation

Dave Pinter, PSFK
  • 8 april 2015

Patagonia has sent members from their Nevada repair facility on a cross-country road trip for 2015. The Worn Wear Mobile Tour got started on April 2 in Ventura, California with the aim to spread a message of conscious consumerism relating to fashion. The Patagonia team will travel across the U.S. making stops at retail locations, coffee shops, farmers markets and trailheads to offer free apparel mending services and seminars. And their travel vehicle of choice is a recycled Dodge pickup truck.

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