Merchants are creating new ways to reward customers for participating on social channels

In this age of the digitally empowered customer, a considered approach to making the most of your social media presence is more important than ever. For brands, embracing social platforms can no longer be just about pushing out promotional messages to their audience, but rather about having two-way conversations with them. These interactions not only build direct relationships with individual customers but also leverage their networks to extend the reach of that discussion. As a result, these social engagements are starting to translate into real value­ for brands and, more recently, for consumers as well.

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