Twitter’s new video app is brilliant technology in a lush package—what a shame our lives are all so boring, right?

In November 2009, Twitter made a small, seemingly cosmetic, change to its web interface. For two years, ever since the site was still called “twttr”, the box for composing a new tweet had posed the question “what are you doing?”

But seeing how the site was actually being used, Twitter changed its mind. The new question was “What’s happening?” That paved the way for the modern era of social networks – but it’s something that Twitter’s new app, Periscope, might find hard to emulate.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in