Join a Virtual Treasure Hunt for Running Shoes
The Instagram-based run through San Francisco offers fans the chance to win a pair of Reebok ZPump Fusion
Reebok has launched an Instagram-based virtual run through the streets of San Francisco as part of its Hunt For The Pump experience. Although the inventive social game takes place on Instagram, it offers fans the chance to win a tangible reward: a pair of new Reebok ZPump Fusion.
This first-ever virtual run through San Francisco hosted entirely on Instagram drops players into a first-person urban run around the city's streets. They are taken on a journey around various inspirational landmarks and don't need to leave the comfort of their home.