Rice Now launches attractive branding for its service that's as appealing as the peninsula it is serving

Rice Now, the first sushi delivery service in Mexico’s Yucatán Peninsula has launched new branding across all touch points.

The design efforts were done in collaboration with creative branding and communications studio Bienal Comunicación which was tasked with creating a complete brand experience that includes the logotype, imagery and packaging.

Specifically, the service wanted to express the brand as youthful and fresh to appeal to its target demographic.

The new Rice Now logo uses recognizable geometric forms of shapes of traditional Japanese cuisine. Both the logotype and colors were carefully chosen to communicate the service’s fresh, yet refined offering. Bienal Communicación summarizes the objective, saying:

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