S7 Airlines provided Moscovites with the opportunity to win free tickets to their dream destinations—provided they think hard enough

If you could travel anywhere, where would you go? Barcelona? Ayers Rock? Lake Victoria? Now imagine you could get to your dream destination just by thinking hard enough about it. What a fun thought, but that’s not how the world works. Unless, that is, you’re one of the lucky 49 people who got free tickets for successfully participating in S7 Airlines’ recent marketing campaign.

In a collaboration between Weiden + Kennedy and Tellart, the “Fly to any place you can imagine” campaign provided over 250 participants the opportunity to win free plane tickets to the destination of their choice.

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