As part of its progressive marketing strategy, SAS allows customers to explore planes before booking

Let’s face it, unless you’re reclining in your First Class seat with a glass of champagne, or relaxing in the utopia of the Business Class Lounge, flying is rarely a fun endeavor. In fact, from the stress of making your flight on time, to spending hours in a seat designed for 19th century human beings, it can be downright nightmarish. Scandinavian Airlines realizes that any additional benefit can make a huge difference in the customer experience, even if that means just providing them the ability to tour the cabin before they book.

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