Regular Beer is a modernist design ethos that works the eye and saves on production

In the U.S., beer branding has become a fascinating contest to follow, sometimes even helping drive the content of the bottle, with brews based on Pantone shades, for example. But what about technological innovation in the bottles themselves? A Polish designer, Kamil Piatkowski, has created a bottle design called Regular Beer that uses screen printing to elegantly save on the mental and physical energy used to print bottle labels.

One of the highlights of the design is its permutability; “the combination of geometric elements allows you to create an infinite number of this design,” said Piatkowski. As craft beers get more upscale, they tend to move away from the repetitive and iconic branding of basic canned brands like PBR and instead emphasize the individuality of the drinker and the experience.

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