Hand-Drawn Watch Takes on the Smartwatch with Imagination
Inclusive Watches take us back to basics: draw on your wrist your own perception of time
Long gone are the days when our watches performed only one basic function: telling time. Now, they can track our heart rate, predict our music preferences or send off a tweet into the social media wilderness. With phones that always stay close to their owners and interconnected devices with the capacity to track every detail of our physical lives, the necessity of a watch has been lost amidst its technological counterparts.
As a result, consumers who invest in beautiful — and often expensive — watches do so for stylish pursuit. In many instances, a nice watch has become but an emblem of wealth or class, or at least that what’s the creative team behind Bruketa&Zinic OM Agency claim to be true. Inclusive Watches are the newest design to bring simplicity and creativity back to the lost art of telling time.