psfkUNFILTERED: Site founder Piers Fawkes sports an affordable, dapper ensemble that was measured and purchased over video conferencing
Last week in the psfk:UNFILTERED series, our Editorial team tested New Yorkers’ reactions to trying on the Apple Watch using virtual reality. The digital ‘fitting room’ experience is simulated using a PDF cut out that syncs up with an accompanying app, allowing a user to see how the goods might look on their wrist. Our results found that people were amused by the novelty of augmented reality, but wanted to weigh in on variables of physicality.
Now Track More Ideas
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- How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions
- Lowe’s Shares Transactional Data With Pinterest To Enable Tailored Content