Original Unverpackt sells items in bulk which forces customers to bring their own carrying containers

One of the most commonly ‘greenwashed’ aspects of consumer goods (greenwashing being the unfortunate practice of paying lip service to environmental credentials for an ulterior motive) is in the area of packaging. When companies create a version of a product with ‘green’ packaging, customers often take companies’ word for it, rarely researching the environmental impact of the new form of packaging.

One bold new supermarket chain in Berlin, called Original Unverpackt, is cutting through this misleading practice by going green the old-fashioned, and sometimes difficult, way: selling everything in bulk and allowing customers to bring their own containers.

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