Japanese actor will wait while ramen cooks and chat through its consumption in Mitsumete Light+ campaign

Eating instant ramen at your desk need no longer be a lonely experience thanks to Mitsumete Light+, a campaign from Nissin Foods (the makers of infamous Cup Noodles products) that gives diners a virtual date to accompany their meals.

To kick off the date, a visitor simply needs an unwrapped noodle cup, some boiling water, and to get comfortable at a computer.

The site’s video stars Japanese heartthrob Takumi Saito, who waits patiently and charmingly in a leafy, well-lit field during the product’s three-minute noodle brewing window, smiling at his virtual date. Once the noodles are ready, he continues staring doe-eyed into the camera and chats about the Cup Noodle Light product that his date’s enjoying (but that he himself, sadly, cannot).

This content is available for Premium Subscribers only.
Already a subscriber? Log in