HotSquash offers fashion-forward, high-tech clothing line that takes on high and low temps

Temperature regulating clothing isn't exactly new—it's been a feature of high-end athletic gear since late last century—but HotSquash‘s line has moved the feature to clothes more suitable for the runway.

HotSquash offers two lines: one for summer that keeps you cool, and another for winter that keeps you warm. In both cases, the line relies on high-tech fabrics to keep the wearer comfortable.

For winter wear, ThinHeat™ tech reflects body heat inward, using the same insulation principle behind space blankets albeit with a higher-tech material.This design makes the fabrics twice as warm as cotton or wool when dry, and three times as warm when wet.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in