The Toronto Silent Film Festival utilizes the platform's 15-second video feature to let users revive the silent era

The Toronto Silent Film Festival is leveraging Instagram as an awareness tool for its 2015 festival by letting users choose their own adventure on the social platform. This promotion is fitting for the festival as it makes users look at a new medium differently while in turn getting them looking at an old medium under a new lens.

The innovative experience allows people to create their own silent film festival using scenes from the films being shown at this year's festival, viewing them in a truly personal way. Utilizing the 15-second video feature on Instagram, Toronto creative agency Red Lion created a ‘choose your own adventure' on the Toronto Silent Film Festival’s Instagram account.

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