Choose Your Own Silent Film Adventure on Instagram

Choose Your Own Silent Film Adventure on Instagram
Arts & Culture

The Toronto Silent Film Festival utilizes the platform's 15-second video feature to let users revive the silent era

Emma Hutchings
  • 21 april 2015

The Toronto Silent Film Festival is leveraging Instagram as an awareness tool for its 2015 festival by letting users choose their own adventure on the social platform. This promotion is fitting for the festival as it makes users look at a new medium differently while in turn getting them looking at an old medium under a new lens.

The innovative experience allows people to create their own silent film festival using scenes from the films being shown at this year’s festival, viewing them in a truly personal way. Utilizing the 15-second video feature on Instagram, Toronto creative agency Red Lion created a ‘choose your own adventure’ on the Toronto Silent Film Festival’s Instagram account.

A dose of which you can see below.

To continue, tap #TSFFChooseCops or #TSFFChooseRun (Choose your own Toronto Silent Film Festival. Play the video to get started.)

A video posted by Toronto Silent Film Festival (@tsff2015) on

Using short clips from the films featured in the festival, each scene ends with a decision for the user, who must pick between two possible options. When they click on the hashtag they have chosen, the platform loads the corresponding scene so they can watch what happens next.

silent film

Scene after scene, this creates a personalized silent film for the viewer, who gets to decide how the events develop. Matthew Litzinger, President and Chief Creative Officer at Red Lion, said:

Silent films are truly a personal experience when watched, the scenes accompanied by music makes the films even more unique to each viewer. We wanted to see if we could illustrate that uniqueness in a new way.

The odds of someone having the exact same experience as someone else is literally in the hundreds of thousands. To us, it’s always exciting when you have a chance to redefine something, in this case hopefully by looking at a new medium differently, people will start to do the same with an old one.

You can learn more and see how the ‘choose your own adventure’ works in the video below:

Toronto Silent Film Festival

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