In Brief

An Instagram illusion dubbed 'Insta in My Hand,' and popularized by Japanese school students, takes off

Optical illusions in photography haven’t been particularly popular so far in the era of Instagram, with the notion of authenticity at its core. But among teenagers in Japan, a new trend called “Insta in My Hand” is becoming widespread, making it look like budding photographers’ hands are holding tiny, transparent versions of their phone screens showing Instagram accounts.

According to RocketNews24, the trend actually started in South Korea, with Key, a member of K-Pop group SHINee, uploading a transparent picture of his Instagram page to his account. The Japanese students have also followed suit with “Twitter In My Hand” shots. The meme has become popular enough that even the official PR accounts of entities like the Tokyo Zoo have followed suit.

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