Free Merch Awaits Hikers Who Trek Wilderness to Access Pop-Up Stores
Swedish brand Peak Performance rewards hikers who challenge themselves to find beauty at magical hours
Tucked away in the wilderness is something unexpected: a store where everything is free. Sound too good to be true? The trek to these special spots may be a challenge, but also a reward in itself. In a win-win for hikers, the Swedish outdoor outfitters Peak Performance have partnered with ADS&PR and Perfect Fools Stockholm to offer secret “pop-up stores” around the continent twice a day at “magical hours” of visual beauty and solitude.