Free Merch Awaits Hikers Who Trek Wilderness to Access Pop-Up Stores

Free Merch Awaits Hikers Who Trek Wilderness to Access Pop-Up Stores

Swedish brand Peak Performance rewards hikers who challenge themselves to find beauty at magical hours

Rachel Pincus
  • 29 april 2015

Tucked away in the wilderness is something unexpected: a store where everything is free. Sound too good to be true? The trek to these special spots may be a challenge, but also a reward in itself. In a win-win for hikers, the Swedish outdoor outfitters Peak Performance have partnered with ADS&PR and Perfect Fools Stockholm to offer secret “pop-up stores” around the continent twice a day at “magical hours” of visual beauty and solitude.

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