Rockwell Group LAB sees the Oculus Rift as an architectural tool of the future

You walk through a narrow hallway and are spit out onto a red-carpeted platform facing a half-circle amphitheater of empty lounge chairs. Turn around and you can see the signature TED typeface come to life on a big screen behind the stage. Face forward and zoom in and out through the rows of seating. You’re standing on stage at the pop-up TED2014 theater in the Vancouver Convention Center. Only it didn’t exist. Yet.

That’s because a TED architect and a programmer imported renderings of the TED theater into an Oculus Rift headset one afternoon to experiment with virtual reality as an experiential complement to a flat model.

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