As part of the car company's Think Blue campaign, a new eco-currency was introduced in Moscow

Volkswagen and DDB Russia created a new kind of eco-currency for the car company's Think Blue campaign. To make it easier for locals to recycle, they installed a specially-made vending machine in different parts of Russia that only accepts batteries as payment.

Think Blue embodies Volkswagen's commitment to creating a whole new standard of technologically progressive, environmentally friendly products in order to shape a more sustainable future. The aim of this latest initiative was to encourage consumers to recycle their old batteries. VW made it easier to do so and also offered a number of items as incentives.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)